We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and itspublishingpartners may collect a share of sales and/or other compensation from the links on this page.
These products all went viral for a reason: they WORK.
1. A tube of Essence Lash Princess Mascara that lengthens lashes and adds volume at the base, just in case you're always after the *look* of falsies, but have no time to finagle with eyelash glue day in and day out.
Promising reviews: "After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect, and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long-wearing. I go from an eight-hour workday right to the gym and sweat like crazy...and this stuff doesn’t budge! I love it!!" —Carrie E Miller
"I tried this mascara for the first time in 2020 after seeing it go viral on TikTok. It was too inexpensive not to try, right?!?! Well, let me say how upset I was to find out this little inexpensive bottle outperformed EVERY expensive mascara I had ever bought. This is now the only stuff I use!" —Amanda Sims
Get it from Amazon for $4.99.
2. A bottle of L'Oreal Paris Elvive 8 Second Wonder Water Lamellar, if your hair is in need of a moisture treatment, but you have approximately five minutes in the morning for your entire hair routine. This formula contains both moisturizing agents *and* amino acids to rebuild your hair's structure while upping the ante on a lustrous shine!
Promising reviews: "I don’t usually do reviews on products, but I absolutely have to for this one. I have 3c-type hair and struggle with a lot of breakage, unmanageability, and moisture. When my mom mentioned this product to me, I didn’t take her seriously because we have two completely different hair textures. I never would have thought this brand would work on my hair. I have always used ethnic hair products and stayed away from brands such as this one because of the alcohol consumption. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing. and I will FOREVER be using this product in my hair regimen. Thank you so much!! ♥️" —Theressa Hailey
"I have never had a hair product make such a fast and wonderful impact on my hair EVER! I have naturally good hair. Long and shiny...until I went to Madison Reed, where most of it was completely damaged beyond belief. My silky strands felt like hay. They were breaking. I was masking, conditioning, oiling, airdrying, and serum, not brushing it, and still, it was a total tragedy. I turned to the TikTok gods and found this. ONE USE OF 8 SECONDS completely restored my hair to its soft shine down to the ends! If I did not use this myself, I would never have believed it." —Sonia
Get it from Amazon for $10.97.
3. A bottle of First Aid Beauty KP Bump Eraser Body Scrub that moisturizes the skin while 10% AHA works to gently slough off dead skin cells and KP bumps.
Promising reviews: "Amazing product! I've suffered from KP on my arms for 15 years, and nothing helped. This product didn't just help, it completely cleared it away! I noticed a big difference after just one use, but after a month of using it two times a week, my arms are smooth, and I'm no longer embarrassed by them. I'm so excited! This product has changed my life!" —Sherrie Ruiz
"This stuff is awesome!! I actually saw it on TikTok!! I have always suffered with my arms and as soon as I started using it, I noticed results. In a week, it was noticeably better!! Highly recommend." —B web
Get it from Amazon for +$12 (available in four sizes).
4. A Saie buildable cream blush because it's the creme de la creme of buildable cream blushes that takes mere seconds to apply. This blush comes with a huge doe-foot applicator for maximum coverage and adds a subtle glow to your complexion.
Check out this blush in action on TikTok.
Promising review:"Just love this blush! Goes a long way and it doesn't take much to get that perfect cheeky blush. It will last me a long time. Also this shade looks very natural. Very happy with this purchase." —Julia
Get it from Amazon for$25 (available in eight colors).
5. A collagen coating hair protein treatment so you can have all the smoothing and strengthening benefits of a keratin treatment without heading to the salon. This is great for fortifying the hair with proteins, aka the building blocks of strong and smooth hair strands.
Bek O' Connell/BuzzFeed
Check out a person restore their curls with this treatment on TikTok.
Promising review: "I'm on my fifth order! My hair can't live without it! It's certainly one of my new favorite products that I've been sharing with friends and family! I highly recommend this product! 😎" —Linny
Get it from Amazon for $7.40.
6. A Huda Beauty Easy Bake Loose Powder that has everyone on TikTok RUNNING to Sephora (OK, maybe not running, but you get it). This powder has gone viral for its many undertones that are made to brighten a variety of skin tones and mask uneven colors.
Sephora
Promising review: "Huda truly created the world's best setting and baking powder. Tell me why it makes my skin look like a real-life filter, and this powder is so soft on my skin. I get why this powder has so much hype on TikTok because it's so good. I'm definitely repurchasing in bulk." —Sephora Customer
Get it from Sephora for $22+ (available in two sizes and nine shades).
7. A Kosas Revealer Concealer with full coverage and a dewy, lightweight finish. This is my personal go-to for blurring my dark circles and acne spots in one go.
Kosas/Instagram / Via instagram.com
Promising reviews: "Concealer is highly effective at concealing blemishes, dark circles, and other imperfections on the skin. The formula provides full coverage without feeling heavy or cakey, and it blends seamlessly with the skin for a natural finish. The concealer also lasts for a long time, even in humid or hot conditions, without smudging or fading." —Svetlana
"I have combination skin, along with stubborn rosacea. I’ve been dying to try this concealer since I saw it onTikTok, I finally tried it, it didn’t disappoint, I’ll definitely keep purchasing when possible. The price is 100% worth it!" —Cheyann
Get it from Amazon for$30 (available in 39 shades).
8. A bottle of Bio-Oil Multi-Use Skincare Oil that helps to fade dark spots on the face, but is also an industry-leading moisturizing oil that helps diminish scars on the body, too!
9. A K18 Leave-In Molecular Hair Mask, which requires no rinsing! This formula has peptides inside, which help to restore elasticity and shape to bleached, damaged, or dry hair types!
Promising reviews: "I’ll admit I was extremely skeptical because every single 'viral product' I’ve tried so far I’ve been disappointed in...not this one! I used it for the first time this morning and could instantly tell a big difference with the first patch of hair I dried. I will definitely NEVER run out of this product again and in fact, I am planning to get the shampoo as well. I highly recommend this product for anyone that has dry or damaged, fine hair." —Stefanie
"I saw this product on TikTok. I was very skeptical however, I highlight my hair blonde so I have a lot of dryness and breakage and damage. I actually followed the instructions. I put a piece size drop in my hand. My hair was towel dried. I rubbed my hands vigorously until I saw it made a white paste. I placed it in my hair and, my amazing surprise it does exactly what it says it does. I blew out my hair afterward using no other product and my hair looks sleek, healthy, and bouncy. I am thankful. I will continue to keep using it and they have a customer for life." —Lisa B.
Get it from Amazon for $29+ (available in two sizes).
10. An Iconic London illuminator that will make you GLOW with just one teensy little drop — you can apply this directly to the skin for a highlight that'll shine back to the heavens, or mix it in with your tinted moisturizer for a lit-from-within radiance. This is my go-to for whenever I have to look dewy, and I'm sure it will last me what will feel like the rest of eternity.
11. A Make Up For Ever's Artist Color Pencil so you can line your lips, fill in your brows, or create dimension around your eyes all with the same pencil! This multi-use pencil is a makeup lover's dream and comes in a high-impact, buttery formula that LASTS.
Sephora
Check out the lip liner in action on TikTok.
Promising review: "Highly recommended this lip liner or any shade from this line!! It is very pigmented and easy to work with. 💖" —playgirlmoni
Get it from Sephora for $24 (available in 11 colors).
12. An Ouai scalp and body scrub is a one-and-done product that'll exfoliate you from head to toe. This scrub contains sugar granules that whisk away grime and dead skin cells from both your scalp and body, and leaves behind a tropical yet luscious scent that makes you smell like you just left St. Barts. (Bougie!)
Amazon
Check out one person rave about this scrub on TikTok.
Promising review:"I love the Ouai hair products and decided to try the body scrub; and I'm glad I did. The smell is not overpowering it leaves a nice floral scent on your skin. After one use I noticed that the texture of my skin felt softer and did not agitate my eczema. It is pricey but worth every penny." —Shery
Get it from Amazon for$40.
13. A talc-free dry shampoo, because washing your hair every day isn't the best for your hair moisture levels — this dry shampoo soaks up excess oils to help you extend the lifespan of your blowout by a few days!
Watch a person use this for their overnight dry shampoo hack on TikTok!
Promising review: "I have black hair and a sensitive, flaky scalp and this disappears completely into my dark hair and doesn't irritate my scalp. It does have a white cast going on. But leave it alone for a few minutes or longer and then brush it out and it'll absorb. I've used this on day three hair after a tough workout and my hair looks good as new. The scent is strong, but it reminds me of the Flowerbomb perfume, which I love. Even got compliments the first time I used this!" —Elaine
Get it from Amazon for $15+ (available in two sizes).
14. A hydrating Jet Lag mask if your skincare routine is all about hydration, hydration, hydration. This mask applies like a rich cream while soaking into the skin immediately, and contains both glycerin and hyaluronic acid to flood the skin with water, while niacinamide brightens the complexion and provides antioxidant protection.
Amazon
Watch a person rave about this mask on TikTok!
Promising review: "This is my go-to hydrating mask!! I have oily skin but when I need some hydration this is my go-to. I put it on as the last step of my nighttime skincare routine and wear it overnight. It’s not too thick and makes my skin feel so soft and hydrated!" —Maddie
Get it from Amazon for$26+(available in three sizes).
15. A Dieux Instant Angel Lipid-Rich Barrier Repair Cream with ceramides to plump all skin types — even sensitive skin! This cream is one of my go-tos for when my thirsty, redness-prone skin is in desperate need of a moisture surge that *actually* lasts throughout the workday.
Sephora
Check out a person who breaks down this moisturizer's ingredientson TikTok.
Promising review: "I have extremely dry skin and swear by this barrier cream! It soothes my dry skin, and the ingredients are amazing. I would highly recommend it to those with dry skin!" —Nikkac
Get it from Sephora for $45+(available in two sizes).
16. AClinique Almost Lipstick Tinted Lip Balm in Black Honeythat is sort of like the Sisterhood of the Traveling Pants, but for lippies. It looks great on virtually everyone, and you can wear it like a sheer lip balm or build it up for a pop of juicy color.
Amazon
Watch this TikTok of someone using it on their lips AND cheeks!
Promising review: "I had heard rave reviews about this product for so long, and I've always struggled to find the perfect lip color. This is perfect and buildable. One layer is 'your lips but better,' two layers are just a bit more tinted, and three layers are a creamy burgundy color. It is perfect and doesn't dry your lips out. It is easy to apply and throw in your purse for daily touch-ups." —Mary Kate M.
Get it from Amazon for$25.
17. AKahi Wrinkle Bounce Hydrating Multi-Balm, because you deserve plump, hydrated skin with the simple swipe of a lightweight product. You can use this as the last step in your skincare routine before SPF, or apply it throughout the day for a skin refresh.
Amazon, www.amazon.com
Check out aTikTok of the wrinkle balmin action!
Promising review: "Okay! So I was skeptical at first, but honestly, this stick is life-changing!!! In a matter of minutes, my skin felt hydrated and plumped. After an hour, I was still hydrated. No greasy after feeling, very light; you can feel your skin hydrated and absorbing. I love that you can use it on your eyes and lips!! Game-changer for me, will definitely try the others!" —Kristy
Get it from Amazon for$22.89+(available in six styles).
18. A set of collagen-infused forehead patchesthat helps to smooth the skin almost overnight! People love using this to prevent the appearance of fine lines and wrinkles.
Promising reviews: "The patches work great, I could see difference just after few uses. They stick really good and stay on all night. They feel cool and soothing and I love how easy they are to use. Highly recommend!" —M. Brinson
"So, I was really debating whether or not I should get my Botox done to get an early start, but then I came across this product fromTikTokand honestly saved me a lot of money! It actually works a great deal to reduce wrinkle lines. I was very suprised how well it worked!" —Hannah
Get a set of 12 from Amazon for $17.99.
19. A bottle ofEos' Shea Butter Vanilla Cashmere body lotion, because it's lightweight, soaks into the skin almost immediately, and leaves you smells like a delicious treat — what more can you want from a viral product that's less that $10?!
Promising reviews: "I was worried after some people said the scent was a bit strong, but as someone who is usually sensitive to smells I'm extremely happy with this. Not only does it feel amazing and super creamy, it smells SOOOO good. I love that it feels likeexpensivebody butter and the smell literally lasts all day. 100% recommend." —Carley
"I bought this after seeing it recommended onTikTok and it definitely lives up to the hype! it smells so good without being overpowering and leaves my skin silky smooth, even in a dry climate (CO). it’s not too thick but not sheer either and a pump goes a long way!! my new go-to body lotion!! I also got so many compliments wearing it, lol." —cait
Get it from Amazon for $3.99+(available in two sizes, five other scents, and multi-packs).
20. AKiss PowerFlex Maximum Speed Nail Glue, just in case you've fully dived into the corner of TikTok that's all about DIY nails. You can use this to prep your acrylic nails or to apply your favorite press-ons.
Check out a TikTok of the nail glue in action.
Promising review: "I’ve been using this on my press-ons, and when I say they last a month or longer without any popping off! I will never go back to any other brand. Easy to use, quick-drying, GREAT PRICE!! How can you best value that? The size you get for the price is unmatched. The glue removal is pretty easy. If I reuse the press-ons, I’ll soak them in water and soap and pop them off. If not, I’ll cut and shave down the nails and soak in acetone until it dissolves the nails enough for me to use my drill." —Big Ming
Get it from Amazon for $1.97.
21. ALaneige Lip Glowy Balm, because if you haven't seen it yet on your FYP...are you even on TikTok?! This lip balm has been all over social media for its ability to deeply moisturize the lips while adding a high-shine finish.
Amazon
Promising review: "Laneige Lip Balm lives up to the TikTok hype. The Gummy Bear scent is awesome. You don't need to reapply because the formula is moisturizing constantly. Definitely will order other scents." —Charlotte T.
Get it from Amazon for$19(available in eight flavors and multipacks).
22. A cute little box of hydrocolloid patches in STAR shapes, because even though having a pimple might not be fun, wearing a pimple patch can be, especially if you use it to give your look a whimsical touch. 💫 This helps to draw gunk to the surface and is a cute way to just slap something over your blemishes and fuggedaboutit.
amazon.com, Amazon
This comes with a pack of 32 star pimple patches.
Watch a person peel off their Starface pimple patches on TikTok.
Promising review: "No joke — I literally swear by these. I need to use pimple patches when I get spots, because otherwise my face would become a whole excavation site. And not only do they keep me from picking at my face, but they also work extremely well! Any spot I have will be gone in like a day or so, and they stick on pretty well, even if you have oily skin like I do. And they’re super cute! The compact it comes with is also cute and convenient, and has a little mirror inside. I really love these!" —fern
Get it from Amazon for $12.99+ (available in two colors).
23. An Unite detangling leave-in conditioner so you can enjoy soft, silky hair when you step out of the shower and well into the rest of your day. This product works on all hair types and is *chef's kiss* if you're planning on giving yourself a blowout that stays sleek for days on end.
Check out one TikToker rave about this detangler.
Promising review: "This leave-in conditioner is a holy grail that I use every. single. day. The smell of this product is so good and the way it makes my hair so silky and smooth without getting greasy is amazing. I would recommend this to anyone who has hair on their head. My mom has short hair and she uses it, I have long hair and it works great. Definitely recommend this!" —Timberly
Get it from Amazon for $38.
24. An Elizabeth Mott mattifying face primer to lock your foundation in place all day while effectively minimizing the appearance of pores, oiliness, and uneven texture.
Promising reviews: "Love this stuff. It's soft and goes on like a silky primer, and is slightly pigmented that you could even wear it on its own if you wanted. It holds my shadows well. The first photo was after applying, the second is after a 12-hour night shift at the hospital (above). Quite impressed." —Kristen
"I’ve struggled with facial redness my whole life and have tried numerous products with nothing working. I found this on TikTok and decided to give it a shot, and I’m so glad I did. It actually covers the redness and leaves my skin looking refreshed. It’s not too thick or oily, it’s just right. Buy it!" —Kayla
Get it from Amazon for $15.99.
25. A glow-enhancing lotion if you're all about rocking dewy skin that doesn't dry up by midday. I have been using this for years, and I love to wear it under foundation for a glowing finish — even if my skin dries out, this formula's reflective sheen makes it *look* like I'm reapplying a face mist every hour on the hour.
Promising reviews:"I don't usually write reviews, but this product warrants one. When it comes to highlighters or glow lotions, I don't like a ton of shine where my face looks like I've got high beams on. This 'glotion' provides the perfect balance of hydration and glow; it isn't drying whatsoever and it lasts awhile. For this price, don't think, just buy it and try it. You won't regret!" —City Boy
"I succumbed to viralTikTokvideos for this and am glad I did. It’s great by itself or under foundation." —Shelley
Get it from Amazon for $13.11+ (available in five shades and in multi-packs).
26. A Hero Cosmetics rescue balm and color corrector that's amazing at concealing any redness or irritation! And it stays put once applied, meaning you won't have to go to the bathroom as often for concealer touch-ups.
Promising reviews: "I LOVE this product. I am not a big makeup person and I wear this everyday. It lasts from morning to evening and matches my skin perfectly with the type of cream it is. It is matte, however it does not make my face look blah, simply evenly covered." —LAReader
"I have struggled with redness for AGES and haven’t been able to find a corrector that doesn’t leave some sort of green evidence behind. I bought this on impulse because I kept seeing it on TikTok and omg I’m never trying another product again because this is IT!" —corynn
Get it from Amazon for $12.45.
27. And a Skindinavia makeup finishing spray because makeup artists rely on this for their bridal clients. If this spray can make makeup last through happy tears, last-minute stressful moments, and a night full of dancing, then this can last through your workday.
Reviews have been edited for length and/or clarity.
