To refresh your look for fall, sometimes all it takes is a swipe of new lipstick. There are plenty of options for that this season—and so much more. From complexion-boosting bases to mascaras that deliver lush lashes to blushes that bring the ideal flush and finishing powders to lock it all in, there are oodles of options of new makeup products that you’ll want to add to your vanity. To help you narrow it down we’ve rounded up the best new makeup launches of fall 2024.
Victoria Beckham x Augustinus Bader The Concealer Pen
The pen format makes this concealer a cinch to apply to hide dark circles and spots. Leaving skin luminous, it treats skin with Augustinus Bader's signature TFC8 Trigger Factor Complex TFC technology. Available in 16 shades, a clinical study found that the Concealer Pen showed visible improvement of lines, diminished dark circles and pigmentation. $68, victoriabeckhambeauty.com
Dolce & Gabbana Everlast Foundation
When you want to ace your base, this long-wear foundation has you covered. The full-coverage formula has 24-hour staying power, is waterproof and won’t transfer. It has a blurring effect and offers shine control for a flawless-looking complexion. To extend its wear even more, nab the matching Everlast Primer. $59, dolcegabbana.com
Hermès 11 Ombres Minérales
Designed by Hermès Beauty Creative Director Gregoris Pyrpylis, this limited-edition eyeshadow quad was inspired by the leather tanning process and aura of blue. Offering matte, satin and shimmer finishes, the hues perfectly play off of the colors of the autumnal season. $114, hermes.com
Fenty Gloss Bomb Stix High-Shine Gloss Stick
If lip gloss and lipstick had a baby, it would be this delightful twofer. Delivering both bold color and high wattage shine in a stick, it offers buildable color and a buttery formula that nourishes your pucker with squalane, kiwi oil, vitamin E and shea moisture to leave lips hydrated for up to eight hours and looking plump. It comes in 10 shades and can be perfected with the Fenty Trace'd Out Pencil Lip Liner. $25, fentybeauty.com
Sulwhasoo Perfecting Lip Color
True to Sulwhasoo’s dedication to ginseng, this tinted lip balm is formulated with ginseng seed oil and has ingredients from the First Care Activated Serum VI, along with sunflower seed wax and glycerin to keep lips soft and healthy. Each of the five shades offers buildable color and leaves lips glowing. $38, us.sulwhasoo.com
Chanel Cream-To-Powder Blush
A fabulous flush is yours when you sweep on this velvety cream-to-powder blush that lasts for up to 12 hours. Thanks to its super fine texture, it melts right into skin and nourishes with sage oil. $52, chanel.com
Benefit Cosmetics The POREfessional Matte Primer
When you want your makeup to last, turn to this new dream team. Apply the POREfessional Matte Primer as the last step in your skincare routine and before makeup to keep that afternoon oil slick away and minimize the appearance of pores. The lightweight primer helps makeup stay put while improving the health of skin over time with niacinamide and rose hip extract. Finish off your face with the POREfessional Power Powder, a setting powder that mattifies and blurs with a natural matte finish. $35, benefitcosmetics.com
Lancome Teint Idole Ultra Wear C.E. Skin Transforming Bronzer
Fake some fun in the sun with this micro-fine powder bronzer that’s effortless to blend thanks to the lightweight formula. Though it can last for up to 24 hours, it’s impressively breathable thanks to the infusion of skin-loving ingredients like vitamins C and E, moringa and pomegranate peel extract. $45, lancome-usa.com
Laura Geller Better Than Block - Skincare-Infused Serum Foundation
A skincare-makeup hybrid at its best, this serum foundation also boasts SPF 50 protection and light-to-medium coverage. Niacinamide smooths skin, vitamins B5 and E nourish the complexion and antioxidant-packed botanical oils fight free radicals to protect skin from environmental aggressors and pollution. $34, laurageller.com
Sarah Creal Lip Grip Line Filler
Sarah Creal created her eponymous beauty line for women 40+, knowing the challenges that come as we age, like lipstick that won’t stay put. This lip primer is an easy fix for that conundrum. Packed with peptides and spiked with lactic acid to gently exfoliate, it blurs and treats lips while keeping lip color where it belongs. $36, sarahcrealbeauty.com
Glossier Boy Brow Arch
As Brow Boy proved, Glossier knows how to make a splash in the brow department. This creamy pencil keeps the momentum going. Designed to mimic an artist’s pencils, use the sharp edge to draw on superfine hair-like strokes and the flat edge to fill in sparse brows for a natural finish. The built-in sharpener on the cap of all nine shades is a major bonus. $24, glossier.com
Charlotte Tilbury Exagger-Eyes Mascara
Get bigger lashes with Charlotte Tilbury’s first tubing mascara that ups the drama—not the flaking. Smudge-proof, humidity-proof and sweat-proof, polymers wrap around every single lash to plump them up while the patented brush is designed to provide nine times more volume and double the curl for up to 28 hours. $29, charlottetilbury.com
Iconic London Velvet Blur Translucent Setting Powder
A small amount shimmer makes for a major glow with this loose setting powder that has a very fine texture. It blurs pores and smooths skin for an airbrushed finish. Hyaluronic acid and mango butter hydrate while light-reflecting pearls give radiance. $29, iconiclondon.com
Caliray Blurry Blush
Pores? Not on these cheeks. This pore-minimizing, blurring liquid-to-powder blush comes in five shades. Quite the multitasker, it’s spiked with copper peptides, niacinamide, kaolin clay and antioxidants sourced from Persian silk tree extract to improve hydration and zap excess oil. $25, caliraybeauty.com
Saie Lip Liner 101
A cinch to apply thanks to its smooth formula, this nourishing(courtesy of the Saie fatty acid complex) lip liner with a soft matte finish won’t dry out lips. It comes in five neutral shades to cover the bases: French (pink nude), Wink (rose nude), Flirt (caramel nude), Twist (mauve nude) and Tease (plum brown nude). $20, saiehello.com
Valentino Spike Valentino Matte Lipstick
The striking spiked case leaves no doubt this is a Valentino lipstick and the formula is just as beautiful. Boasting a buttery matte texture, cotton oil moisturizes lips for long wear that lasts all day and actually feels comfortable. Available in a range of nude and bright shades, three of the hues are refillable. $48, valentino-beauty.us
Westman Atelier Vital Skincare Concealer
Not only does this concealer camouflage dark circles and fine lines, but it works to tone and brighten skin over time. Available in 16 shades, the serum-concealer hybrid has a blurring effect while letting skin breathe. The formula is spiked with sustainably harvested gentian root to brighten dark circles, depuff, lift and firm; antioxidant-rich coffee leaf extract to boost natural collagen, minimize fine lines and crepiness, and hydrate; licorice root to even tone, dark circles, spots and hyperpigmentation; a low weight of hyaluronic acid to hydrate, smooth and firm; and peptides to trigger collagen and smooth fine lines and crow’s feet. $48, westmanatelier.com
Kosas Cloud Set Brightening Baked Setting & Smoothing Talc-Free Vegan Powder
The ultimate final step in your makeup routine, this transforms from a mousse into a setting powder to lock in your look, appearing invisible with a blurred, natural finish but zapping shine while still letting skin glow. The pressed powder contains bamboo stem extract to soak up excess oil for a matte finish, passionfruit leaf extract to minimize the appearance of fine lines and wrinkles, and Chinese peony to visibly reduce pores. The talc-free formula now comes in three new brightening shades: Candy, a pink; Buttery, a yellow; and Peachy, a peach. Apply it wherever you need a brightening boost, whether that’s under your eyes, around the mouth and chin or all over. $36, sephora.com
Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation
Celebrity Makeup Artist Patrick Ta’s aesthetic is famously all about glow, so of course that’s exactly what his first foundation is all about. Made with serum-inspired ingredients—including a triple hyaluronic complex with three forms of hyaluronic acid to moisturize and plump skin, plant-derived squalane to boost elasticity and smooth fine lines, and kombucha to smooth—the lightweight formula has medium buildable coverage and leaves the complexion hydrated. The lit-from-within glow it delivers was seen on the Monse runway this fall. $58, sephora.com
OPI Wicked Infinite Shine Gel-Like Lacquer in Ozmopolitan
Defy gravity with your manicure with this iridescent green polish that puts Elphaba at your fingertips. OPI partnered with Wicked on a collection that celebrates the highly anticipated film hitting theaters on November 22. $14.49, ulta.com
Dibs Lovebeam Perfector
Kick dull skin to the curb with this primer that does double duty as an illuminator. The super shimmery formula comes in five shades and works to even out the complexion for a glass skin finish. It’s chock full of skincare ingredients like hyaluronic acid for moisture, kombucha black tea ferment to calm, niacinamide to even tone and avocado extract to smooth. $38, dibsbeauty.com
Well People Supernatural Complexion Stick
Perfect for your gym bag or purse, the stick format makes it ideal for on-the-go since it can easily be applied with your fingers, whether you want a touch-up or a full face of foundation. Meant to double as concealer or foundation in 15 flexible shades, it delivers light-to-medium buildable coverage and has a soft matte finish. An antioxidant blend hydrates, black cumin seed oil brightens and bamboo stem powder zaps excess oil. $25, wellpeople.com
Biossance Pro-Peptide Lip Perfector
Pamper and plump up your pucker with this lip treatment that boasts 24 hours of hydration and leaves a glossy finish. The vegan formula boosts lips’ natural skin barrier. $18, sephora.com
Milk Makeup Hydro Grip + Glow Primer
Help your makeup get a grip with this update on Milk’s popular primer. Now with a bronze tint and light-reflecting pearls to give a golden glow, the silicone-free formula keeps makeup right where you want it all day. $30, sephora.com
Makeup By Mario SurrealSkin Soft Blur Setting Powder
Like a filter for fine lines and texture, this tinted setting powder blurs while nourishing skin with squalane. Available in seven shades, it also has kaolin to keep shine at bay and vitamin C for antioxidants. Boasting 12-hour wear, apply it with the Master Pro Puff, a washable and reusable velour powder puff with a teardrop shape for precise application. $38, sephora.com
Half Magic Sparklestik Eye Crayon
Just one swipe delivers plenty of sparkle and color that lasts for 12 hours. Use this foolproof pencil to draw on liner or a smokey eye in six shades. In the off chance that you make a mistake, the Flik Eraser Correcting Pen is like an eraser for eyeliner, relying on micellar to remove oopsies without smearing the rest of your eye makeup. $24, ulta.com
One / Size Oil Sucker - Extreme Mattifying Alkaline Primer
The name says it all—this primer has an alkaline pH to zap excess oil and balance the complexion, helping makeup to last up to 12 hours. There’s also a 15+% Mineral Silicate Complex with sodium silicate, magnesium aluminum silicate and silica to lift and tighten skin and pores. Additionally, calcium and amino acids smooth skin texture, crosslinked hyaluronic acid plumps and hydrates, Korean red ginseng revitalizes and caffeine smooths pores. $34, sephora.com
Olive & June Penny Nail Art Tool
Olive & June keeps the mani magic coming with their new custom tool that turns everyone into a nail art pro—even amateurs. To help you create a range of looks, it comes with three interchangeable tips: A Dotter for adding dots and placing sequins, gems and charms; a sponge to create ombrés, auras and gradient designs; and silicone for French manis. Pair it with their new Gel Mani System. $14, oliveandjune.com
Danessa Myricks Beauty Lightwork Volume VI Freedom Palette
Consider this makeup palette a one-stop shop for your face. With 18 shades for eyes, face and lips that tell three color stories, you can wear the hues solo or mix and match for major glamour and sparkle. The palette is completely magnetic and stackable, and comes with a bag. $128, sephora.com
OLEHENRIKSEN x Anine Bing Pout Preserve Peptide Lip Treatment
As the brand ambassador of OLEHENRIKSEN, Scandi fashion designer Anine Bing once again joins forces with the beauty brand on a limited-edition of the Pout Preserve Peptide Lip Treatment with a self-love theme. Now in a pink glimmer finish, it’s clinically proven to deliver fuller lips in one week. It’s formulated with peptides to minimize the appearance of fine lines and wrinkles, kokum butter and botanical oils to hydrate, acai sterols to strengthen the skin barrier and protect with antioxidants, and vitamin E to condition. $22, sephora.com
Nailboo Magic Manicure Remover
Once a gel manicure is past its prime, it’s tempting to pick it off—but that’s the worst thing you can do to your nails, since it leaves them damaged and weak. A proper removal can be time-consuming and burdensome, but the Magic Manicure Remover practically does the work for you. It warms up acetone to slash the removal time in half for gel, dip and acrylic manis, plus no foils are needed, cutting down on hassle and damage. It has a spill and splash prevention design, so you won’t have to worry about harming any surfaces. $99, nailboo.com
Subtl Staks Brow BFF
Make it a triple! This 3-in-1 eyebrow enhancer has it all: First, comb and fluff your brows into place with the brush, use the pencil to fill them in and then lock it in with the gel. To keep brow hair strong and healthy, its formulated with jojoba seed oil, vitamin E and rosa canina oil. $26, subtlbeauty.com
Gisou Honey Infused Lip Oil in Cherry on the Cake
Mirsalehi honey and bee garden oils are the hero ingredients in this shimmering red lip oil, which explains why it’s getting so much buzz. A touch of red color and the cherry scent is quite literally the cherry on top. Mirsalehi honey is known for its abundance of antioxidants, vitamins, minerals and amino acids, while the proprietary bee garden oils are loaded with omegas 3, 6 and 9 to strengthen the skin’s surface and hydrate. There’s also jojoba oil to soothe and smooth, and meadowfoam seed oil to keep moisture on lock. $28, sephora.com
Florasis Infinite Blossom Longwear Liquid Eyeshadow
Part of the C-Beauty boom, Florasis melds Traditional Chinese Medicine with modern makeup. Packed with pigment, these long-wearing, waterproof liquid eyeshadows can be used to create a range of high-impact looks. Available in 12 shades from classic to bold, they’re spiked with peony seed oil extract to nourish skin with antioxidants. $25, florasis.com
Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50
Get your sun protection and your face base in one with this twofer. Chock full of antioxidants, it comes in 13 buildable shades and safeguards skin from blue light and infrared with its non-nano mineral filters. $38, nakedsundays.com
