Explore eBay Europe: A Guide to Expanding Your Marketplace Horizons (2024)

Many countries, one marketplace

eBay Europe consists of localized versions of eBay in over 20 European countries, allowing millions of buyers and sellers across Europe to connect and trade. Each country site is tailored to the local market, with listings in the local language, local currency, and payment options. At the same time, all sites run on the same global eBay platform, so you have access to the same features and services no matter which European eBay site you use.

Buy and sell across borders

While each eBay site targets a specific country, as a seller you have the option to ship items internationally and open your listings to buyers from other European countries. As a buyer, you can shop on any European eBay site and have items shipped to you, even from another country. eBay’s Global Shipping Program makes cross-border trading straightforward by handling import duties and taxes for you.

Trust and safety

eBay works hard to ensure all transactions on eBay Europe are safe, secure, and trusted. Robust policies, verification processes, and review systems help prevent fraud and abuse. eBay also offers buyer protection and seller protection programs that reimburse you in case something does go wrong with a transaction.

A world of inventory

Between all the European eBay sites, you have access to hundreds of millions of new and used items in almost every category imaginable. It’s a one-stop shop for everything from vintage fashion and collectibles to electronics, home goods, and industrial equipment. No matter what you’re looking to buy or sell, eBay Europe likely has it.

Clothing and Accessories

If you’re looking to refresh your wardrobe, eBay Europe is a treasure trove. You’ll find everything from vintage Levi’s to the latest designer brands at a fraction of the retail price. With thousands of sellers offering new and pre-owned clothing in all sizes, styles and price points, you’re sure to find something you’ll love.

Electronics

Whether you’re shopping for a new laptop, smartphone or gaming console, eBay Europe has a massive selection of new and used electronics from trusted brands like Apple, Samsung and Sony. Buyers can often find steep discounts on last year’s models or score an open-box deal.

Home and Garden

eBay Europe is a go-to source for anything you need for your home. From furniture and decor to tools, outdoor gear and gardening supplies, eBay Europe pretty much has it all. With the huge range of new and used options, you can find high-quality items at a price point for any budget.

Collectibles

Check the seller's feedback

On eBay Europe, you’ll find sellers from all over the continent. Check that the seller has a solid history of positive reviews from other buyers. Look for sellers with a feedback score over 98% and several years of experience.

Know your currency conversion

With so many countries using different currencies, it can get confusing to know if you’re really getting a good deal. Do a quick search online to find the current exchange rate for the currency of the item you want to buy. Some sellers may list items in multiple currencies, so choose the one that gives you the best value after conversion.

Factor in shipping costs

While the item price may seem like a bargain, high shipping fees, especially for larger or heavier items, can negate any savings. Carefully check the shipping rates for your location before you bid or buy. Some sellers do offer free shipping, so keep an eye out for those deals.

Ask about custom fees

Price Competitively

Do some research to determine a competitive price range for the items you want to sell. Check completed listings for similar products to see what price ranges garnered the most bids and best sales. You want to price on the lower end of the range to drive interest, but still make a profit.

Write Engaging Listings

Create listings that really sell your items. Use large, high-quality photos; mention the brand, measurements, and condition; and highlight key features and benefits. Share details about the item’s history and your experience with it. The more information you provide, the more comfortable buyers will feel bidding on your listings.

Offer Free Shipping

Offering free shipping, even if it means adjusting your asking price a bit, can make your items much more appealing to buyers. It also streamlines the checkout process since buyers won’t have to pay for shipping during checkout. Just be sure to factor the actual shipping costs into your final asking price.

Provide Great Customer Service